SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
About this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
Recent Posts
- Is Search Engine Submission Necessary? April 17, 2014
- Can Any Inbound Linking Hurt My Ranking? April 17, 2014
- The Importance of Anchor Text in Back-links April 17, 2014
https://shorturl.fm/kGgV2
Hello my loved one! I want to say that this post is amazing, nice written and include almost all vital infos.
I would like to peer more posts like this .
Hello there I am so delighted I found your website, I really found you by error, while I
was researching on Google for something else, Regardless I am here now and would
just like to say thanks for a marvelous post and a
all round entertaining blog (I also love the theme/design), I don’t have time to read through it all
at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the great job.
I go to see everyday a few websites and sites to read articles, but this blog presents quality based content.
I truly love your site.. Excellent colors & theme. Did you develop this amazing
site yourself? Please reply back as I’m attempting to create
my own site and would love to know where you got this
from or exactly what the theme is named. Thank you!
Thanks very interesting blog!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Terrific work! This is the kind of information that should be shared across the net. Disgrace on the search engines for not positioning this post higher! Come on over and seek advice from my website . Thanks
Valuable information. Lucky me I discovered your website by chance, and I’m stunned why this accident didn’t happened earlier! I bookmarked it.
https://shorturl.fm/tV0BB
https://shorturl.fm/t4yxI
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
F12betBR, curto demais essa plataforma! Sempre tem umas promoções boas e as odds são bem interessantes. Já fiz uma fezinha! Confere aqui: f12betbr
https://shorturl.fm/hlAMD
Hmm it looks like your blog ate my first comment (it was extremely
long) so I guess I’ll just sum it up what I wrote and say, I’m
thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m
still new to the whole thing. Do you have any points
for inexperienced blog writers? I’d really appreciate
it.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://www.binance.info/ro/register?ref=HX1JLA6Z
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
https://shorturl.fm/dj8tf
Yo, Crazywinph is my go-to spot! Good games, easy to navigate. Been winning some serious dough lately! Check it out crazywinph.
Basic strategy’s all about minimizing the house edge, right? Seeing platforms like jl boss slot really focus on smooth access & quick sign-ups is a smart move for players – less friction, more fun! A curated experience matters.
You really make it seem so easy with your presentation but
I find this topic to be actually something which I think I would never understand.
It seems too complicated and very broad for me.
I am looking forward for your next post, I
will try to get the hang of it!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.com/ES_la/register?ref=VDVEQ78S
Really interesting read! The speed of transactions is a game-changer – instant deposits like those on okfun ph game are huge. Predictive analytics could really elevate a player’s strategy too, making choices smarter!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
https://shorturl.fm/mTxXr
Houseofluckcasino caught my eye with its promise of good fortune and I deposited some money. Wish me luck!. Check the house out here houseofluckcasino.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
https://shorturl.fm/56Wy2
What i do not understood is in truth how you are not actually a lot more neatly-preferred than you might be
now. You’re so intelligent. You know thus significantly relating
to this subject, made me for my part imagine it from a lot of numerous angles.
Its like men and women are not involved until it is one thing to do with Woman gaga!
Your own stuffs nice. All the time deal with it up!
https://betano-us.com
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
https://shorturl.fm/s6lDo
https://shorturl.fm/yxT4j
https://shorturl.fm/wHKkD
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Wow! At last I got a web site from where I can in fact get helpful information regarding my study and knowledge.
For the reason that the admin of this website is working, no question very soon it will be renowned, due to its feature contents.
Just grabbed the 669betbaixarapp. Installation was smooth, and the UI looks pretty slick! Fingers crossed for some good luck! Get yours here: 669betbaixarapp
https://shorturl.fm/onoqo
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://www.binance.info/pt-BR/register?ref=GJY4VW8W
You explained this very clearly. https://3nz9f.icu/west-ham-eyeing-up-man-utd-trio/
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
SV66C? Yeah, I’ve spent some time there. It’s got a decent selection, and the site runs smoothly. Nothing groundbreaking, but reliable and fun. Give it a whirl: sv66c
https://shorturl.fm/S4GIZ
https://shorturl.fm/puYM6
https://shorturl.fm/aXbtw
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/vi/register?ref=MFN0EVO1
That analysis of team comps is spot on! Seeing more strategic diversity would be awesome. JLBoss seems to be adding that excitement to online gaming too – check out boss jili for a fresh experience! Definitely a fun way to unwind after a long day of esports.
Sprunki Game takes music creation to new heights with its innovative twist on Incredibox. The expanded sonic palette and visual flair make composing a true joy. Check it out at Sprunki Game!
Great article! As a tournament player, I appreciate strategic depth-just like Sprunki Game brings to music creation. The blend of creativity and control is impressive. Keep up the smart content!
https://shorturl.fm/BXRZm
https://shorturl.fm/HaGVo
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.info/hu/register?ref=IQY5TET4
https://shorturl.fm/PYPwa
https://shorturl.fm/iP18Z
https://shorturl.fm/oxREK
Your article helped me a lot, is there any more related content? Thanks!
https://shorturl.fm/sEHFf
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://accounts.binance.info/uk-UA/register-person?ref=XZNNWTW7
https://shorturl.fm/8Pnem
https://shorturl.fm/lc3zh
https://shorturl.fm/afmjP
https://shorturl.fm/IFsFy
https://shorturl.fm/SbWs8
https://shorturl.fm/c9ZcB
Pingback: chci předpis kamagra
Pingback: xifaxan non prescription in canada
Pingback: get rifaximin australia pharmacy
Pingback: comprar avodart en natural sex
Pingback: buy cheap staxyn price generic
Pingback: cheap itraconazole generic real
Pingback: how to order fildena generic from the uk
Pingback: order gabapentin canada how to buy
Pingback: online order flexeril cyclobenzaprine uk sales
Pingback: ordering dutasteride canada on sale
Pingback: purchase androxal for sale usa
Pingback: medicament kamagra aut rabais
Pingback: generic enclomiphene no prescription needed